The project is located in Jinjiang District in Chengdu City, an open, low density block morphology of shopping center, is different from the traditional indoor shopping centers, presenting a by street, lane, square staggered the will leisure centre. The project is a well-known chain of fast fashion brand hotwind- hot air in Chengdu area image store, settled in the store to customers to provide innovative and full of personality of shopping and leisure experience, so the principal Rui set design for brand terminal design.
This shop pavement width is narrow shops belonging to the deep space, designers in the part of the door is still a continuation of inherent in the brand of green logo word and luminous triangle elements, and presents the pattern of adjustment and re design, window black wire frame outline, will focus on the visual, shaping the brand characteristics, give consumers a new brand image visual experience.
Designers will be smallpox of the shop, a large area of white lines and sense of trough lights black contrast, concise and bright, reflecting the fast fashion brand style, local modelling smallpox and membrane lamp not only can provide better illumination of the space, but also for the region partition inside their stores to a defined role. Focus on display area, designers use smallpox modelling, ground material and lighting effects and other media to form a virtual division of the psychological.
Based on the investigation and analysis of brand products, designers will also be props in the shop of this project for the system integration and design, display from the function effect, visual publicity and other aspects, break through the original single type mode props, props design towards the direction of generalization, modularization and combination of the propulsion that is present in the scheme of the project items. Designers in the props on the continuation of the brand in the past simple, natural features, the use of dark wood and metal mix, shaping is very different from the traditional model of brand fashion retail terminal s.
Designers in this project breakthrough brand inherent feeling fresh, try to use a lot of dark wood grain texture and dark metal mix and match, white ceilings and walls, grey ground and dark props, in the stores to form a smooth, structured shopping experience of space.
This project is not only a new attempt of the brand terminal style, but also a bold exploration and breakthrough of the brand image of the terminal, all kinds of experience become direct and distinctive.
